Suits versus Hoodies: What Happens When The Startup Chaos Meets The Corporate Procedures?

“I really liked the relatively flat structure that gave me a feeling of impact over the whole organization,” comments Yoanna Genova, an innovation manager at Raiffeisenbank Bulgaria, at the end of a day spent as a CEO of a startup. The very same day, Ivan Stefanov, the actual CEO of this fraud prevention startup called NOTO, spent at the bank exploring what the “fashionable term digital transformation” really means.

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